BREAKIRON Puts New Spin on Diamond Backs Logo.


PHOENIX - It's bottom of the 9th and Charlie Breakiron steps up to the plate... Well not quite but, Breakiron Animation & Design has been asked to put new spin on an existing logo. Metropolitan Audio-Visual contracted Breakiron Animation&Design to create an animated special effect for Bank One Ball Park's JumboTron monitor. The animation required reworking the logo bringing it into a 3D environment.

Ramon Plaza acted as the Producer for the project. His experience includes a decade with NBC Sports, President of Ramon Plaza Productions, Marketing Specialist with the Arizona Diamondbacks and most recently, President of Ramon Plaza Consultants.

Metropolitan Audio-Visual... A pronounced uptown video post production facility located in North Scottsdale has over 30 years of experience and prides itself on having the equipment you need, up to date and well maintained. Not only do you get the best rates in town, but also friendly service from a knowledgeable staff.

"In order to pull this off successfully we need to utilize the depth from a 3D system" exclaimed Terry O' Neal Senior Editor at MetroAV. "We chose Charlie because of his quality 3D work, I was particularly impressed with the "AT&T Blueline Guy" animation".

"Forced perspective in the illustrated logo made it nearly impossible to animate in 3D environment. So I took the time to recreate a 3D version with full range of uses," says Breakiron. Modeling, animation and rendering were completed within 4 days. Although, MetroAV is practically next door, animation previews and testing were sped up with the use of the Internet and Breakiron's web site.

Special thanks to Ludo Michaud (Render God) for his help on reducing rendering times.

Producer: Ramon Plaza

Account Executive: Ramon Plaza Consultants

Editor: Terry O' Neal

Production Company: Metropolitan Audio-Visual

Animation / Effects: Charlie Breakiron

Animation Company: BREAKIRON Animation&Design

 

BREAKIRON
Animation&Design
Charlie Breakiron

Tel: (602) 482-1121
Fax: (602) 971-8079
Cell: (602) 524-2796