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twothousandstrong
Packages HGTV's 'RV 2002'
By Kristopher Kaiyala Jan 21 2002 12:10:00:000PM Click Here For DesignInMotion |
"RV 2002" is the first in a series of design projects that twothousandstrong is working on for HGTV this year. HGTV vice president of creative services Dusty Schmidt explained that the RV 2002 animation package is somewhat of a departure from the network's traditional graphics schemes, but they are delighted with the results. "We are a lifestyle network and we do things with a wink and a smile. A show about RVs is supposed to be fun and relaxing, and the animation that twothousandstrong delivered perfectly reflects that attitude."
Twothousandstrong designers used primarily Adobe After Effects software to create the graphics look. The introduction opens with a brief montage of moving road signs typically encountered on any leisure drive, then quickly morphs into a nearly head-on shot of an approaching RV that was illustrated using SOFTIMAGE|3D. The RV then cruises into the virtual orange-sky horizon down a colorful path that resembles the streamline graphics often painted on the sides of RVs. As the RV disappears, it is replaced in the foreground by a moving graphic of the show's logo, which is buffered by additional streamline graphics as it shrinks to center. Once the animation is complete, the program's theme is firmly established: This is not your father's RV show. "We struck a good balance between having fun and not being too radical or modern," noted twothousandstrong creative director Craig Tozzi. "We knew HGTV wanted something playful, but also something that wouldn't alienate its audience. Basically, we had to merge the old with the new." By adding fresh and upbeat graphics to an established consumer brand, HGTV hopes to show that it's hip for anyone -- not just seniors -- to hit the road in the comfort and style of a modern-day RV. |
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